Huzzah for Spring! This week has bee absolutely gorgeous; I don’t want to see it end. It feels so liberating to be able to walk around in short sleeves and no jacket.

Business Member News

Local Business Roundtable
Thank you to everyone that attended today’s Local Business Roundtable event. Our monthly networking and discussion group keeps getting better and better. With a great mix of new and familiar faces, you won’t know who’ll you’ll see each month. Save the date, our next event will be on Thursday, June 27th, 7:30am at the Entrepreneurial and Education Center. Hope to see you there.

Financial Fiduciaries

Please welcome our newest RelyLocal Business Member: Financial Fiduciaries, LLC. Financial Fiduciaries is a fee-only, NAPFA registered investment advisory firm offering planning and investment services to individuals and mutual insurance companies throughout the Wausau, Wisconsin area. Learn more about the Financial Fiduciary difference. . .

The Wedding Store

Head over to The Wedding Store on Sunday, May 19th from noon to 3:00pm for their Open House celebration! Look for the big tent and taste samples and see demonstrations from their talented Wedding and Event Professionals! The Wedding Store is giving 25% off every single retail item in the store! Even our beautiful Wedding and Mom Dresses! (not applicable with any other offer). And, as always, 25% off our Save the Dates and Invitations! Details at The Wedding Store. . .

Joe Rader Towing

Joe Rader Towing, a family owned and operated local towing company, is pleased to announce that Joe Sr. and son Joe Jr. are heading to the American Towman Towing Convention for Tow Industry Week in Las Vegas, NV this coming weekend.  This convention hosts the most unique show and educational opportunities that a professional tow operator could ever experience.

This father and son, that run the business, are looking forward to learning the latest in the towing  industry. They plan to see new equipment, tools and gain knowledge of methods that can help them improve their towing business. “We like to see what’s new. It helps us make adjustments to our equipment and business to provide the best services to our community.” Joe Rader Towing prides itself on being one of the preferred towing companies in the greater Wausau area. Need a tow? Call Joe!

Brylie’s Consignment

It’s Mosinee Community Sale Days and Brylie’s Consignment is ready for you. Check them out for lots of sale items including $1 $2 & $3 racks! $.50 VHS tapes & $1.00 books! Find them on RelyLocal. . .

Goin’ Postal Wausau

With Spring here and yard cleanup underway, have you noticed the condition of your American flag waving from the flagpole? If the weather has worn and torn your flag, bring it to Goin’ Postaland we will exchange it for a new one. Tattered, torn, or faded American Flag must be in a noticeable state of disrepair and must be at least 2 feet by 3 feet in size or larger for flying from a regular flagpole. Goin’ Postal Wausau. . .

Marathon County Historical Society Fire Tour

The Marathon County Historical Society and the Wausau Fire Department will bring the stories fire and destruction to life on Sunday, May 19th at locations throughout downtown Wausau on their first ever Historical Fire Tour. Eleven fires will be featured with the events being retold by costumed re-enactors, with displays of photos and artifacts. The fire tour begins at the parking lot at the corner of 1st and Scott Streets (across from the Dudley building) where the Wausau Fire Department will have a display of fire equipment to explore. The final stop on the itinerary is the Yawkey House Museum where refreshments and displays, including the 1910 Lamont Steamer fire engine, will be available for visitors to enjoy. Sunday May 19, 11:00am – 2:00pm. $5.00. Contact the Marathon County Historical Society at 715-842-5750 or visit marathoncountyhistory.org.

Local Rewards Card

Sprockets Local Reward
The RelyLocal Local Rewards Card program is growing. Each week as we add new businesses and discounts to the program, the card gets just a little bit more valuable. Right now you can get your’s for only $10 at these fine RelyLocal Wausau Businesses. Also be sure to check out the current list of rewards available (more are being added daily).

Businesses, you also can be included on the area’s only loyalty card that encourages buying local. Contact us for details.

Wausau Kiwanis Little Olympics

Saturday June 8th, the Wausau Noon Kiwanis will hold their 48th annual Little Olympics at Stiem Stadium in Rothschild. Open to boys and girls age 5-12, the event is free of charge. Pre-register today to get a FREE t-shirt.

Credit Card Risk

In our continuing series on Credit Card merchant risks; Rick Montgomery of Northern Air Merchant Services reminds us to make sure you and your processor are addressing the risk of compromise.

Some merchants may have the misconception that as long as the tokens are stored outside of their card data environment, their liability is shifted to the entity storing those tokens, but this is not necessarily true. Merchants will almost certainly be exposed to a proportional amount of liability in the event of a breach, depending on who houses the tokenization vault and what level of indemnification is provided. Merchants should be sure to select a service provider that is clearly qualified and willing to accept the security risks of protecting cardholder data, of their everyday business. Some processors and providers also offer a warranty on the tokens based on the security architected into the system. However, not all service providers are capable of providing this level of safeguards, so merchants are advised to approach all tokenization solutions with caution, and ensure that proper due diligence is performed when selecting a tokenization provider.

By requiring an extra step to monetize the data (i.e., conversion of the token to the PAN at time of settlement), the merchant employs a secure payment mechanism and transfers the risk of holding cardholder data upstream to its processor—the entity best designed to handle that data.

Closing Thoughts

Warm weather makes me think about planting the garden and the flower beds. Although it may be a bit early except for the hardiest of plants, this weekend is a great time to get your perennials and herbs at the Robert W Monk Gardens Plant sale and garden flea market. Saturday May 18, from 8:00am – 1:00pm.