Is this week’s issue late? I could say that I was testing the impact of sending the newsletter our later in the day, but the reality is that I’ve been so busy adding new RelyLocal Business Members that the publication of this week’s newsletter got a bit behind. Of course it’s always better late than never.

Business Member News

Video is a great way to showcase your business. Posting an online video to Youtube not only can promote your business, but increase your business’ search visibility. RelyLocal Wausau offers embedded video clips in the directory and now for a limited time will produce a 60 second ‘virtual tour’ of your business and post it with relevant keywords to drive traffic.Contact Michael Martens to learn more about the power and effectiveness of online video.

CJ’s Catering of Wausau

I’m sure you may already know about CJ’s Catering of Wausau. The area’s newest catering company also has the city’s longest tradition of providing catering services that stretches back 42 years. CJ’s Catering of Wausau has innovative ways of delivering exceptional service and exquisite cuisine with a distinguished presentation. From elegante china to paper plate casual, it is their passion and pride to focus on achieving complete client satisfaction. Read more about CJ’s Catering of Wausau. . .

Jay’s Auto Repair

APRIL IS NATIONAL CAR CARE MONTH. Winter is tough on our cars and Jay’s Auto Repair of Schofield would like to remind you that this is a great time to do these 10 basic things to make sure your car is running at its best.

1. Check all fluids

2. Check the belts and hoses.

3. Check the battery.

4. Check the brake system.

5. Inspect the exhaust system.

6. Check the heating, ventilating and air conditioning system.

7. Inspect the steering and suspension system.

8. Check the tires.

9. Check the wipers and lights.

10. Get a tune up.

Have these simple yet important things done by a trusted mechanic (we have a few suggestions) to make sure your car is in tip top shape this spring!

Richards Restaurant and Bar

Richard's Restaurant and BarRichard’s has fish fry so good that due to the popular demand, they are keeping their Friday fish fry, fish tacos, pan fried scallops, and shrimp on the Wednesday night menu! This is in addition to their regular Wednesday “Smokin” entrees of ribs, beef brisket, and pulled pork sandwich! Read more about Richard’s Restaurant and Bar. . .

Food Court Wars

A couple of weeks ago I mentioned that the Food Network had a casting call for local contestants for their new show, Food Court Wars. Coming the end of April, they will be taping an episode in Wausau and need an audience. Do you want to be an extra for the Food Networks newest reality competition show? Find out how . . .

Wild Birds Unlimited

Wild Bird Unlimited is offering a springtime birding program! The United Way of Marathon County has invited Lori of Wild Birds Unlimited to conduct a program about how to get ready for our summer birds! It’s FREE to the public and is being held on Monday April 22 from 10-11:30 at the United Way on River Drive. Please register by calling 715-848-2927. We’ll cover what foods to offer, nest boxes to use, where to go birding in the Wausau area and much more! Registration information

RelyLocal Deal-a-Rama Postcard

The next RelyLocal Deal-a-Rama postcard will be coming out in a few weeks, just in time for Spring! Local Businesses, get your message in front of 5,000 households in the Wausau/Weston area for just pennies an impression with our full color high impact postcard. 

Tips, Tricks and Teach from Rick Montgomery at Northern Air Merchant Services.

This is the fourth in our five part series on how to save money on your credit card merchant account. Contact Rick Montgomery of Northern Air Merchant Services for a free rate analysis of your credit card account.

How is your card processing company charging you? Are you on Tiered Pricing, IC Plus, Enhanced Bill Back, and Flat Minimum? If you answered “I don’t know” to any or all of these types and methods of charging, you may be doing yourself a huge dis-service and costing your business un-necessary charges. IC Plus is probably the least expensive and the most transparent fee type in the industry. With this method you are charged the Interchange (IC) Rate Plus a processing fee to handle the transaction. As we covered in the last article the IC is the rate the issuing bank charges you to take a card. This rate is set in stone and is constant no matter what processing company you use. Where you have power is in that “Processing Fee”, and where you can negotiate lower fees. These 2 charges are separated and you see exactly what you paid on each transaction, very transparent. Tiered Pricing is just that, usually a 2 or 3 tier system that encompasses and includes the Interchange Rate and a processing rate. Tiered is always more expensive to you because all the different IC rates are lumped into tiers, so you never get the advantage of a low IC rate that may be assigned to a particular card. If you don’t know how you are being charged, speak to a professional in the industry and find out, it will be to your benefit.


Closing Thoughts

Last week we had some great tamales from Yo Chubby Gringo, Wausau’s mobile tamale cart. The tamales warmed us up on a cold, rainy Saturday. Mobile food vendors, like the Chubby Gringos, add to the vitality of our community and vendors like this should be encouraged with sensible permit and licensing process. If you agree, let your local councilperson know that you are in favor of food carts downtown.

Until next week, keep it local my friends.